Churning out blog post after blog post while ensuring everything published is thoughtful and of value to your target audience is a lot of work and as a result Content Marketing Fatigue (CMF) can happen to the best of us.

Regardless, in this competitive landscape effective marketing communications are an essential part to any marketing strategy. There is no better way to demonstrate your relevance and expertise than by producing desirable content. 

Hey, there must be a reason why content marketing is proven to generate 3x more leads than paid search, right?! 

So, how do you avoid CMF and make sure you are consistently producing content that inspires, educates and entertains your target audience? 

How do you make sure you are consistently producing content that inspires, educates and entertains your target audience? 

The answer: repurpose your long-form content, into smaller, simpler pieces of content. 

As famed digital marketer Gary Vaynerchuk puts it, “The reason why people don’t ‘make’ is because they overthink and overvalue the production of their message…when in reality you could get an incredible amount of awareness from a simple piece of content”. 

So without further ado let us show you now to turn 1 blog post into 16 pieces of content. 

It all begins with a Blog Post. 

The first step of this process is to write a blog post. It’s important to start here as you will have all the research and ideas you need to flex your expertise in one place - there will be no need to go back and forth between endless tabs, notes and videos to find more information. Your blog post has all your key points, in your own TOV, right there at your disposal. 

If you haven’t already got a blog post to use - or need a new content focus - try inflo.Ai to get you started. The platform takes a hybrid approach to content creation meaning that Artificial Intelligence will do the hard yards for you - the preparation, the research and the writing of the first draft - all you have to do is edit and publish. It’s the best way to scale your written content without compromising on quality. Try here for free

Take your blog to social media. 

Take a key point, or several, from your original post and share it across your businesses various social media channels. To stand out here, it’s best to build an archive of content you can distribute over time. Although the main social channels do differ from each other, the general rule of thumb to create good social media content is as follows; keep it short, keep it visually appealing and keep it shareable. 

Whether your business uses Facebook, Twitter, LinkedIn, Instagram or Pinterest in your marketing strategy, here are a few ideas to get you started: 

  • Quotes
  • Easy to digest stats
  • Twitter threads of your original posts key points
  • GIFs / Memes
  • FAQs with answers
  • Mini case studies
  • Screenshots / images to illustrate your message

Turn it into a script. 

With more and more people choosing audio as their favourite way to consume information and with key social media platforms now prioritising video content - why not turn your blog post into a script for a podcast episode, YouTube video or micro-video on Instagram, LinkedIn or Facebook? 

Give social blogging a try. 

Social Blogging is where you post versions of your original blog across channels like Medium, Reddit or Quora. This is a good way to have your message reach users who may not have come across your blog or business yet, but are actively searching for topics relevant to what you do. 

Repurpose blogs into guest posts. 

Guest posts can help you establish your brand as an authority in your field, increase the reach of your content and expand your personal network. So, getting your content published on a high authority website that targets your audience can be priceless. Although your content cannot be plagiarised (i.e. you can’t copy and paste your blog post on to different platforms) you can use your original content as a guide to inspire a ever-so-slightly different blog post. 

Create a slide deck. 

Did you know SlideShare, which is owned by LinkedIn, has 80 million visitors annually - 80% of which come through targeted search! If that’s not a good enough reason to publish content there, the fact that it’s one of the top 100 most-visited websites in the world might be. 

Turning your blog post into a visual, easy to digest, side presentation gives you the opportunity to earn high rankings through SlideShare for key words and phrases related to your business. 

Go live. 

This idea combines two of the above; posting on social media and turning your blog post into a script. With one added element…going live in front of your audience! Live video encourages super-high engagement rates so it’s no wonder why so many businesses are live streaming every day. 

Currently you can go live on two of the main social media platforms - Facebook and Instagram. Both are very viable options, depending on where your target audience spends their time. However, Facebook has slightly better live streaming capabilities as you can incorporate screen sharing into your live. 

‘But what if my audience is on LinkedIn and Twitter?’ Don’t worry! The best option here is to host a live webinar. Centred around your original blog post, use this topic of discussion to relay  your message via Zoom, Livestorm or Demio. Set up an event for your livestream on LinkedIn and Twitter and let your audience know what you’ll be discussing, at what time, so they can join you! 

We hope this post gave you some ideas of how you can maximise the impact and reach of your blog posts and turn one article into many, many different pieces of content. 

If you want to write SEO optimised blog posts, 3x faster, without compromising on quality - try inflo.Ai for free today. 

TL;DR

Social Media posts: 

  • Quotes
  • Easy to digest stats
  • Twitter threads of your original posts key points
  • GIFs / Memes
  • FAQs with answers
  • Mini case studies

A Script: 

  • Podcast episode
  • Youtube video
  • Micro video for Instagram, Facebook or LinkedIn

Social Blogging: 

  • Medium
  • Reddit
  • Quora

Guest Posts:

  • Get your content published on high-authority websites that are relevant to your business

Slidedeck: 

  • Make the post out of SlideShares 80 Million users and post a slidedeck. 

Go Live: 

  • Go live on Instagram or Facebook
  • Host a webinar