There is so much more to SEO than just keywords. To understand how you can effectively apply search-engine optimization to your content, you need to look at it as an important piece of a puzzle. Through planning, focus, and a bit of creativity, you’ll be having people lining up to view how your puzzle pieces come together. The keyword here is “attention to detail”.
This is why you need SEO, and with the right content, parameters, and attention to detail you can conveniently rank higher on search engines and push your brand, business, or blog posts to where it’s needed and have an edge over the competition.
Creating SEO Optimised Blog Posts for Your Target Audience
We’re pretty sure that you know the whole point of engaging with a content marketing platform is for people to engage with your content right?
One standard rule we encourage anyone who’s optimising for SEO to adopt, is to understand that whatever content you’re putting out should be engaging and relevant. Your content should be able to provide answers to the questions your readership may have, not just some pieces of information that have keywords in it.
If you’ve got content that doesn’t make sense or doesn’t provide any relevant information, your target audience will look for someone else who has a handle on the information or service they’re seeking. And that’s a fact.
So, no matter the number of keywords you stack or mumble into your content if it doesn’t render the right service your readers or site visitors are looking for, after some time, traffic will begin to drop. Your content must be written in a way where readers are engaged throughout and look to you for the information they are looking for.
The information you have in your content should be fresh and should be better than that of competitors who are similar to your brand. What do we mean? Your content should be unique to you. You can’t find an established shoe brand creating shoes that are not unique to their identity. And this is why people stay loyal to brands with identity.
So, take a look at some of the techniques you can apply to optimise your blog content for SEO.
How to Optimise Your Blog Content for SEO
1. Research Thoroughly
There’s nothing that beats researching effective keywords for your content. Keyword research is like hunting for the right fuel for the search engine. Researching keywords that are in line with your brand identity and marketing goals should be at the core of what you need to do for your blog to be successful. Inadvertently, many times, a lot of people add keywords to their blog posts without even knowing it, just because of the quality of their written work. inflo.Ai allows our customers to start creating content using a content strategy that has sifted through thousands of keywords and shortlisted them to only those which are relevant and most likely to effectively allow our customers to reach their marketing goals.
2. Optimising Images in Your Content is A Must
Standard practice for any business looking to improve the SEO of their blog content is the incorporation of keywords to file titles. It makes no sense adding images to your blog without adding keywords to the file titles section. The alternate text section should also have the keyword description associated with the imagery incorporated into it.
Once that’s done accurately, when your audience is searching for images that align with the images in your blog content, it will improve the SEO of your blog content.
3. Leverage Social Media
Social Media is a powerful tool to drive traffic to your blog. If you’re seeking to improve the SEO of your blog, you can add social media keywords tags relevant to your blog post, in your social media posts, and then link your social media to your blog. There are a number of great social media scheduling tools out there such as Hootsuite, which is great for multi-platform social media scheduling
4. Subscribers Are Great For Your Blog
Allowing your readers to subscribe to your blog is a great way to improve your blog’s SEO. Subscriptions that are done with a unique call to action button often encourage newcomers to your blog to return when you post new content in the future as well as ensuring that your existing readers know when your latest post is out.
5. CTA is Important
At the beginning or end of every blog content (depends on the blog writer’s style), especially if you’re a marketer, you must incorporate a CTA to your blog content. A CTA is like a subconscious instructor that instructs your reader on the action they’re going to take next after they have consumed the information within your blog. And this helps to leverage the conversion rate of your blog.
There are several CTA keyword buttons you can incorporate into your content, you can use the book now, learn more, or book a demo CTAs or more. Incorporating CTA’s in your content is a key step in converting readers to customers for your business.
Keywords aren’t the only important factor driving your blog’s online ranking on search engines, and there are many techniques you can apply and factors to take into consideration. If they are applied correctly to your blog content, you’re going to experience an increase in visitor traffic to your blog.
The real driver for your content lies within your content. Your content should be able to solve the problems and answer the questions of your readers, they should be eager to return whenever they’re done reading your latest post. The application of these methods has helped many brands who have used SEO optimisation to expand their reach and grow their community of readers.
However, it’s important to understand that the research and application of keywords to your content is a vital tool in facilitating the optimisation of your blog content, and shouldn’t be neglected. If you’re interested in receiving a snapshot of how your blog is currently ranking online as well as tips on how to improve it, book a demo with the inflo.Ai team here.